Best Practice Blog: What's working in Cataract & Refractive Surgery Marketing

Blog2019-04-28T14:45:10+00:00

Learn the most effective vision correction marketing strategies from the best and brightest in the industry.

You’ve found the largest collection of free articles focused on laser eye surgery marketing, LASIK marketing, refractive surgery marketing and vision correction marketing. We publish free ophthalmology marketing articles about once a week, so make sure you subscribe and get our articles in your email inbox as soon as we release them.

How to write healthcare website copy that converts

By |October 1st, 2018|Categories: Step 1: Getting more leads|

Need to write or edit your healthcare website? Pretty websites don't sell things. Words sell things. Therefore, your ability to write (or judge whether copywriting is good) is crucial for your ability to convert visitors into leads. In this post, we share the writing principles we use when copywriting our client's content for conversions...

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Did your website traffic just plummet? The Google Medic Update may be the reason

By |September 14th, 2018|Categories: Step 1: Getting more leads|

In this post, we give you some quick facts about what you need to know about the Google Medic Update, what you can do about it if the Google Medic Update affected you, what we’re doing to help our customers deal with the Google Medic Update and what you can do for yourself.

Answered: 5 questions about social media marketing you’ve been dying to ask

By |September 6th, 2018|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|

Should ophthalmologists use social media today? Watch this short video where Rod Solar speaks to Kristine Morrill for EuroTimes about how an ophthalmologist should handle social media in their practice. Should they do it, or should another designated person? Is social media a *must* in marketing today? What should ophthalmologists concern themselves with when using social media? What's on the horizon for social media? What trends should ophthalmologists be preparing for?

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ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey

By |August 24th, 2018|Categories: ESCRS, News|Tags: , |

We can't wait to see you in Vienna, Austria on Sunday September 23rd when we give a Marketing Masterclass at ESCRS 2018. Learn how to market to patients at every stage of their journey, from information seeking through to surgical booking. You can stay for the whole day, or catch one of our 12 modules on everything from creating awareness, targetting the right people, pricing effectively, choosing your marketing tactics, engaging people correctly at their consultations, to stimulating more referrals. Even if you can't stay the whole day, come by and catch a module - read the full overview of our ESCRS marketing workshops here....

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5 ways to adapt your healthcare marketing to Millennials

By |August 17th, 2018|Categories: Marketing Feature, Step 0: Firm foundations, Step 1: Getting more leads|Tags: , |

There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...

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Here’s a Quick Way to Increase Your Search Ranking on Google

By |August 8th, 2018|Categories: Step 1: Getting more leads|Tags: , |

Inbound links significantly influence your website's search visibility. But you don't just want a lot of links; the links you want should be high quality too. In this post, we share some quick tips to ensure you add and get links to and from external websites that point to specific pages on your website to improve the rankings of your pages. Note: If you don't want to bother with doing this yourself, you can forward this post to your SEO consultant…

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