Learn the most effective vision correction marketing strategies from the best and brightest in the industry.
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7 tried and proven approaches to boost creativity
Creativity is a crucial business skill - especially in healthcare marketing. Most of the medical marketing we see out there is boring, bland and has a bad case of me-too-itis. Patients hate it. The good news is creativity isn't solely a talent possessed by artists, designers or musicians. You can learn how to be creative about your clinic or healthcare business by tweaking the way you think and behave. Here are 7 approaches to upgrade your mindset and produce the results you need from your patient communications...
ESCRS 2018 Prize Winners and Masterclass Slides
We had an excellent time at ESCRS 2018 in Vienna this year. In this post, we announce our prize winners and explain who will get our Masterclass slides and handouts.
Content writing principles for effective digital communication
Do you need to write or edit digital content for healthcare? We've got you covered with writing principles and advice that you can use to improve your written digital communication.
Did your website traffic just plummet? The Google Medic Update may be the reason
In this post, we give you some quick facts about what you need to know about the Google Medic Update, what you can do about it if the Google Medic Update affected you, what we’re doing to help our customers deal with the Google Medic Update and what you can do for yourself.
Answered: 5 questions about social media marketing you’ve been dying to ask
Should ophthalmologists use social media today? Watch this short video where Rod Solar speaks to Kristine Morrill for EuroTimes about how an ophthalmologist should handle social media in their practice. Should they do it, or should another designated person? Is social media a *must* in marketing today? What should ophthalmologists concern themselves with when using social media? What's on the horizon for social media? What trends should ophthalmologists be preparing for?
ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey
We can't wait to see you in Vienna, Austria on Sunday September 23rd when we give a Marketing Masterclass at ESCRS 2018. Learn how to market to patients at every stage of their journey, from information seeking through to surgical booking. You can stay for the whole day, or catch one of our 12 modules on everything from creating awareness, targetting the right people, pricing effectively, choosing your marketing tactics, engaging people correctly at their consultations, to stimulating more referrals. Even if you can't stay the whole day, come by and catch a module - read the full overview of our ESCRS marketing workshops here....