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Reaching 18-40-Year-Olds: Crafting an Effective Awareness Strategy for Refractive Surgery Services
To boost awareness of your refractive surgery services for the 18-40 crowd, focus mainly on digital channels like search ads and social media. Partner with local pros and use community outreach to build trust. Don't ignore TV, print, and radio for added reach. Keep tabs on results to tweak your approach. Follow this mix, and you'll see both awareness and profits rise.
Can your website manage omnichannel communication?
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Pricing vision correction surgery: Differentiating between cost, price and value
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Increasing telephone conversion rates can dramatically affect your gross margin
Discover the untold secret that skyrockets profits! Increase telephone conversions and watch your business thrive!
Pricing vision correction: Cost-plus versus Value-based pricing
Discover the difference between cost-plus and value-based pricing for vision correction in the context of a Steam Train expert's story.
Ready to Convert: Handling Patients Online
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Meet our Founders
Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
