Free advice to help you grow your vision correction business
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Does your vision correction practice need a Fractional CMO?
A fractional CMO is an answer if you're ready to take your vision correction practice to the next level. But having a role like this in your practice isn’t for everyone. If you genuinely want to scale and are prepared to hand over the marketing reigns to a seasoned marketing leader, then it might be for you.
Three ways practices can change the game
3 fundamental insights will help you become the most attractive option in your market. In this podcast, Rod Solar and Laura Livesey share three surprising ways to position at your offer, competition, and yourself.
Why every practice owner should own their domain name and website
Most practice owners are not experts in domain registration, website development or contract law. As a result, they often don't realise that they're signing away their domain name and website ownership when they make their final payment to the website developer.
How to run world-class first appointments
In this audio podcast about how to run world-class consultations, Rod Solar plays the part of the clinic team with Laura Livesey playing the part of the patient. They run through a demonstration of what a world-class first appointment should look and sound like to increase the likelihood of converting appointments into patients.
What does every LASIK patient cost you? (Patient CAC)
If you want to measure how well your LASIK marketing campaigns are doing, start tracking how much it costs to acquire a new patient.
Are eye surgeons at risk of being sued over website accessibility?
US doctors and surgeons have seen a significant uptick of lawsuits against them for not making their websites accessible to people with disabilities. How to improve your website accessibility to reduce your risk of lawsuits.
Meet our Founders
Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
