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The fog of war – How to keep your cool during times of great uncertainty
The fog of war - How to keep your cool during times of great uncertainty Originally used when referring to military operations, the phrase ‘the fog of war’ coined by ...
Extended due to popular demand: second coronavirus survival webinar announced
Extended due to popular demand: second coronavirus survival webinar announced Those of you who tuned in to our webinar on the 26th March – ‘How your cataract and refractive ...
The health of your practice now depends on your homepage more than ever before
The health of your practice now depends on your homepage more than ever before As the world adjusts to a life of voluntary or even mandatory self-isolation as a ...
How your cataract and refractive surgery practice can survive the Coronavirus chaos
Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our cataract and refractive surgery clients. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short- and medium-term and what this could mean for you and your practice, clinic or hospital. Attend our free webinar this Thursday, March 26th and we'll lay it all out. In the meantime, read this post.
How to unite your ideas to form your brand personality
How to Unite Your Ideas to Form Your Brand Personality Ask key questions to help crystallize what you have to offer patients You need to know yourself so ...
Protect your patient pipeline with virtual appointments during the coronavirus crisis shutdowns and beyond
How to do online consultations – a doctor's guide to delivering a valuable and accessible online service that converts in just 15 to 20-minutes.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































