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How do non-sales professionals follow a sales process without sounding robotic?
Can you be authentic and non-robotic while still following a sales process? Something we hear almost daily at LiveseySolar is the general anxiety people have about using process in their day ...
When is the best time for non-salespeople to learn sales skills?
Because selling is so universally misunderstood and feared, it's often left to the last minute to figure out how best to get a messages across. Many people don't realise the breadth of applicability that learning sales distinctions can bring not only to your business, but to your personal and even romantic life!
LiveseySolar proud to be rated “Excellent” at ESCRS 2014 for Sales Training
We are very excited to report that we have just recently received feedback and ratings about the full-day course we delivered at ESCRS 2014 called "Delivering World Class Consultations". ESCRS for those of you who haven't attended is the European Society for Cataract and Refractive Surgeons and it's an annual conference of about 10,000 eye surgeons that takes place in a different European city each year.
Can confidence be taught to non-sales professionals?
One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked to sell more and more in the professional services world. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today’s video asks whether an essential ingredient in selling - confidence - can be taught or not. What do you think?
Can non-salespeople be trained to sell or should we leave this to sales professionals?
Can non-salespeople be trained to sell or should we leave this to sales professionals? One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked ...
How can you quickly get a read on what a sales prospect needs from you?
How can you quickly get a read on what a sales prospect needs from you? A few weeks ago we polled you with a single question: As a non-salesperson, you ...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































