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The Power of Emotions in Medical Practice: A Key Differentiator in the Era of AI
Emotional connections are key to lasting patient relationships in healthcare. Investing in emotional intelligence training improves satisfaction, sales, and deeper connections. Honest, emotionally engaging conversations differentiate from the competition.
Understand and leverage human motivation through two concepts: Part 2
Understand and leverage human motivation through two concepts: Part 2 Having discussed the Past Motivating Incident (the incident that compels prospects to take a buying action like making an enquiry) ...
Understand and leverage human motivation through two concepts: Part 1
Understand and leverage human motivation through two concepts: Part 1 I believe that good selling isn’t about convincing or persuading people to do things that they don’t want to do. ...
Rhinoplasty Clinic in Guildford increase appointment conversions by 73.3% (Case Study)
Rhinoplasty Clinic in Guildford increase appointment conversions by 73.3% We have just concluded our 2nd training cycle with a Guildford plastic surgery clinic specialising in rhinoplasty. The focus of this ...
FAQ: What can I do with the information collected during the sales process?”
FAQ: What can I do with the information collected during the sales process? As discussed in the previous post, your staff will have been briefed during telephone sales training and ...
FAQ: How do telephone & personal sales training cooperate?
FAQ: How do telephone sales training and personal sales training work together? Both telephone sales training and personal sales training involve the understanding and application of similar concepts. Although the ...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































