We work with all different sizes and types of medical practices. Some have very detailed records and run complex customer relationship management (CRM) software. Others keep only basic information and do not track leads and conversions in any great depth.

Not all members of staff necessarily need to attend training. Some members of your team may not deal with clients at all and unless their job role is likely to change to involve customer interaction, sales training is not needed in these cases. So who needs to attend sales training?

A laser eye surgery clinic in London hired us to increase their conversion rates on the phone.

Everyone has their own definition of success, which may be in terms of measurable results or more abstract criteria. Sales training, by nature, can be evaluated in a fairly simple way and results can be measured easily in order to calculate the business impact and return on investment.

We understand that managers are busy people. When you choose to invest in sales training for your staff, it may seem like a waste of time to attend it yourself. Additionally, there seems to be a kind of misconception in the business world that managers do not need training, as the fact they achieved their position is proof that they are already knowledgeable and skilled in their area.

Some people have the misconception that sales training is not something commonly invested in by UK companies and is more of a recent American import. In fact, we have been working with UK companies to improve their sales technique for over 10 years and our approach is successful for businesses worldwide, not just those based in the US.