Refractive Surgery Marketing Blog2026-01-28T07:28:45+00:00

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Should advertising cosmetic surgery be banned?

By |Generating Awareness, News|

The President of BAAPS Mr. Nigel Mercer seems to think advertising cosmetic surgery should be banned, as is reported in this article appearing in the Independent. One might assume that this would affect anything that could be defined as "advertising" - which, depending on your perspective might include all communications efforts including the internet and other forms of more personalised communication (e.g. emails, letters, even possible business cards). What's your view?

Sheffield Vision Centre exceeds targets by 46.2% (Case Study)

By |Case Study|

The Sheffield Vision Centre is a refractive surgery clinic spun-off from the Royal Hallamshire Hospital, Sheffield NHS Teaching Hospitals. Over a 12 month engagement, we helped Sheffield Vision Centre increase their conversion rates by 68%, increase their telephone conversion rates by 34%, and increase their eye surgery sales so that they exceeded first year targets by 46.2%.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth

Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some

Meet our Co-Founders

We’re passionate about helping premium practice leaders double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK

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