Refractive Surgery Marketing Blog2025-05-08T06:28:51+01:00

Free advice to help you grow & scale your vision correction business

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A quick guide to offering financing for eye surgery patients

By |Marketing Strategy|

In my experience, about a third of patients will finance their eye surgery procedure. For some, it’s the only way they can say “yes”. Many surgeons, however, are surprisingly shortsighted when it comes to offering patient financing. They errantly focus on the costs of offering the facility, instead of the gains they can make by profitably expanding their volume. Imagine if you could grow your practice by 50% if you offered patient financing?

The Quickest & Easiest Way To Communicate with Leads and Patients Online

By |Converting Leads|

What if I told you that you and your staff could easily merge and respond to messages from phone calls, text messages, GMB chat, email, FB Messenger, Instagram DMs and WhatsAPP into a unified communications stream? And, what if those messages would be secure and accessible from the same desktops and apps your staff use to do the rest of their work? Sounds life-changing, doesn’t it? In this post, I’ll show you how.

Engage more website visitors with webchat to SMS

By |Engaging Website Visitors|

How many visitors does your vision correction website get? 100? 1000? 10,000/month? How many become leads? Often 1-5%. What if I could show you an easy way to capture more website visitors into leads without spending anything on ads or building out new funnels or offers on your website? And then, what if I told you could start conversations in their mobile phones?

How to respond to every lead in 5 minutes or less

By |Converting Leads|

What happens when a visitor enquires your website? Someone interested in your services might send an email or submit their contact details on a form. What happens then? Whenever I ask this question, surgeons either don't know or tell me that someone gets back to the lead. When I ask about the average speed-to-lead (how fast they respond), they often don't know.

8 jobs your website’s not doing

By |Engaging Website Visitors, Video blog post|

I've had surgeons tell me, "I don't care about all this leads and traffic stuff. Just tell me how many patients I'm getting from you." You know what? It makes sense. Nobody wants a power drill. They want the hole the drill makes. And that's why you don't need a new website; you need a virtual patient coordinator that captures, engages, and converts leads into patients.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth

Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some

Meet our Co-Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK

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