Best Practice Blog: What's working in Cataract & Refractive Surgery Marketing

Blog2019-04-28T14:45:10+01:00

Learn the most effective vision correction marketing strategies from the best and brightest in the industry.

You’ve found the largest collection of free articles focused on laser eye surgery marketing, LASIK marketing, refractive surgery marketing and vision correction marketing. We publish free ophthalmology marketing articles about once a week, so make sure you subscribe and get our articles in your email inbox as soon as we release them.

Here’s a Quick Way to Increase Your Search Ranking on Google

By |August 8th, 2018|Categories: Step 1: Getting more leads|Tags: , |

Inbound links significantly influence your website's search visibility. But you don't just want a lot of links; the links you want should be high quality too. In this post, we share some quick tips to ensure you add and get links to and from external websites that point to specific pages on your website to improve the rankings of your pages. Note: If you don't want to bother with doing this yourself, you can forward this post to your SEO consultant…

Comments Off on Here’s a Quick Way to Increase Your Search Ranking on Google

Website speed matters: Study finds 1 second delay means a 7% reduction in conversions

By |July 25th, 2018|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|

A recent study by Akamai claims that if your website takes longer than 3 seconds to load, you could be losing nearly half of your visitors! Use this simple tool to find out how your website rates. Learn more about how we're taking action to maximise patient conversions through website speed improvements...

Comments Off on Website speed matters: Study finds 1 second delay means a 7% reduction in conversions

How to cure blindness for £20

By |July 10th, 2018|Categories: Fundraising, News|

Join us in helping cure at least 100 people of needless blindness this August. We are attempting the Three Peak Challenge on August 4th to 5th. We need your help. We'll be climbing 3 peaks, for an ascent of 10,000 ft over a distance of 37km in 24 hours to raise funds for the Himalayan Cataract Project.We ask you to click the button at the bottom of this post to contribute whatever you can. For every £20 you donate, you will cure one person of blindness. 18 million people in the developing world have needless blindness and become a burden on their families. Your £20 allows them not only to see again but to become a contributing member of their community once more. The financial impact you create is 10X more than what you donate.Thank you for helping people to regain their sight. We appreciate your support in helping 100 people to start living again.

Comments Off on How to cure blindness for £20

How to pack your next patient event with qualified prospects

By |June 28th, 2018|Categories: Step 1: Getting more leads|

A patient event can be an excellent way to attract prospective patients to your clinic but most clinic’s are missing out on a lot of potential patients because they aren’t interesting people enough in their information evening. You need to address specific concerns, questions and problems for event attendees because they are what we call MOFU (middle of the funnel) and this requires a unique marketing approach. Follow the advice in this post and you'll be packing your patient events with qualified patients in no time!

Comments Off on How to pack your next patient event with qualified prospects

How to quadruple the size of the laser eye surgery market

By |June 20th, 2018|Categories: ERLS, News, Step 0: Firm foundations, Step 1: Getting more leads|

Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...

Comments Off on How to quadruple the size of the laser eye surgery market

Bringing a passion for practice development to ERLS 2018 in Amsterdam

By |June 4th, 2018|Categories: ERLS, News|Tags: , |

It is a rare treat to be given the opportunity to share what one loves to do with allied professionals who serve the same customers. We experienced this opportunity with the European launch of our book entitled "How to Grow Your Practice with Presbyopic Patients" in Amsterdam last month for the ZEISS ERLS 2018. We were able to bring our passion for practice development to ZEISS staff and customers and enjoyed launching our practice development recipe book - this time in the European market after the successful launch in Asia earlier this year...

Comments Off on Bringing a passion for practice development to ERLS 2018 in Amsterdam
Load More Posts
0
Mystery Calls
0
Consult Sit-ins
0
Doctor Interviews
0
Generated