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Building your eye surgery marketing funnel
In this post, I’ll answer the question “What is a marketing funnel?” and give you eight steps to create your eye surgery marketing funnel. As I go, I’ll share some examples of these concepts in a successful eye surgery marketing funnel. The funnel is one of the most fundamental tenets in digital marketing - so it’s on the essentials list for any eye surgeon engaged in marketing to understand. Let’s get started!
Have you forgotten to increase your price?
Growth doesn't always come from more marketing; sometimes, all it takes is asking the right question and providing the permission and encouragement to execute what makes sense.
How not to waste money on marketing
Learn the best way to avoid wasting money on marketing and see lucrative results in your first year.
How to get what you want from your marketing agency
Struggling to get what you want from your marketing agency? Follow these tips when giving feedback and grow your business faster. More...
What are you really selling?
You might be sending out the wrong signals to your patients. Here’s a clue: it’s all about YOU them, not them. If you can correctly master heroic messaging into your ophthalmology brand, then you'll likely increase number of surgeries you perform. Because it’s that simple. What does this mean exactly? And who’s the hero? Read on here to find out more.
Converting More Callers – Mini-Class
Double your conversions without spending anymore money on marketing. How? Simply leverage your phone to the maximum. We’ll discuss how you can turn any patient phone call into a booking and not another empty lead - simply through being more strategic.
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Meet our Founders
Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
