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How can I sell more projects when I’m not sure my team can deliver well on the orders we have?
How can I sell more projects when I'm not sure my team can deliver well on the orders we have? A few weeks ago we polled you with a single ...
ESCRS 2014: Cost-effective Ways To Attract New Patients
ESCRS 2014: Cost-effective Ways To Attract New Patients [slideshare id=39230832&doc=escrs2014-cost-effectivemethodsofattractingnewpatients-140918033041-phpapp01] As part of a panel discussion with Mike Malley of the Centre for Refractive Marketing, based of Houston, ...
World-Class Practices Article in July/August Eurotimes
World-Class Practices Article in July/August Eurotimes More details are now available on the ESCRS 2014 Practice Development Programme where I'll be hosting a One-day Masterclass on Delivering World Class Medical Consultations ...
The “6 Levers” in your business
Imagine you are the captain of a boat. To improve your efficiency you need to pull the control levers and gauges, diverting power to get you to your destination
Facing the thrown-down gauntlet
Facing the thrown down gauntlet Fear. In private healthcare, it’s everywhere I look. Customers fear the product itself. When considering a procedure, they take an incredible amount of time to ...
Delivering world-class consultations is within your reach
Delivering world-class consultations is within your reach Sometimes I wonder why anyone ever gets into the private healthcare business at all. Healthcare businesses are extremely challenging enterprises. Imagine a business ...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































