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Healthcare consultation skills: The information confirmation
The information confirmation statement represents the pivotal point in the sales presentation. It is that transitional step between listening and selling. It marks the shift between being attentive to our prospect’s feelings and confirming them. It gains us the right of passage from uncovering a problem to earning the right to solve it. In short, if a confirmation statement is done correctly, the sale is almost made before we even begin selling. It’s just that simple.
Healthcare consultation skills: Uncovering your prospects objections before it is too late
The time to uncover objections is not after we make a proposal and ask for the sale. At this point, the prospect must justify their objection with evidence (which are often holes in your proposal), and you spend the remainder of your selling time justifying your price. Instead, I suggest you uncover objections early in the consultation, before it's too late.
Healthcare consultation skills: The 4 whys required to make a sale
What are the four conditions that always must be satisfied to make a sale? Some people call these conditions the 4 whys. Low investment or straight re-buy products and services (like a bottle of water on a hot day or going for an annual dental exam) require only a perfunctory approach to answering these conditions. High-investment products and services (such as elective health care) may require a considerably more thorough approach to answering the four whys. This an illuminating part of our consultation skills and teamwork training course so pay close attention to what is revealed here, because it can really help you understand what your patients are thinking during a medical consultation.
Healthcare consultation skills: The Top 10 Sales Questions
To elicit strong dominant buying motives, or emotional responses from our consultation prospects, we need ask powerful questions. in this post, we share the questions that consistently generate the information we need from prospects, after over the past ten years of experimentation.
Healthcare consultation skills: The Importance of Dominant Buying Motives
Finding out the emotional or Dominant Buying Motives of our prospects is sometimes not enough to make a sale. We must not only discover why our prospects would purchase, but what would prevent them from becoming a patient as well.
Healthcare website design: landing page development and optimisation
Most healthcare websites have no landing pages at all. So we thought it would be a good idea to write this post, summarising some really good information to give you an idea of what a landing page is, why you need them, and how to go about making and optimisation them.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
