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Who said “selling” healthcare was supposed to be dishonest?
Selling healthcare. Talking about risk in consultations, and why you must do it properly to be considered an unbiased professional expert.
Rod Solar Practice Planning featured in Eurotimes Sept. 2011
Practice planning by Rod Solar featured in Eurotimes September 2011 Mind your Money. Managing personal and practice funds is an essential practice-building skill Practice planning advice offered by Rod Solar featured ...
The times they are a-changin’… more and more doctors are taking healthcare marketing seriously
We've noticed a real growth in interest in not only what we do, but also in healthcare marketing as a serious necessity in private medicine today.
The 3 Acts of the Perfect Telephone Sales Call
Healthcare telephone sales: How top sales performers sell a story to convert callers into appointments... click through to learn more...
The top 10 reasons why your telephone selling sucks
Most healthcare businesses simply do not commit enough time, attention or money to the last mile of healthcare marketing: converting enquiries into appointments
Telephone sales performance amongst European Clinics (data and presentation)
Using our 3-Act Telephone Sales Evaluation, we mystery called 30 clinics, recorded the calls, and summarised the results against what we teach our clients.
Discover the latest insights and innovations from LiveseySolar
Read our published articles now
Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































