Free advice to help you grow & scale your vision correction business
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Never miss another call to your practice again with a missed call text-back
As a busy practice owner who is missing a lot of calls because your team is engaged most of the time, the missed call text-back might be just what you need. In this post, I’ll explain why you need it, how it works, and how you can get it for your practice to manage inquiries on your time and not let them slip through the cracks.
The long tail of search
You’ve probably heard of SEO (Search Engine Optimisation). Perhaps you’ve tried SEO with mixed results. Today, I’ll explain a common mistake most refractive surgeons make when it comes to planning and writing content for SEO. If you’re looking for a way to boost your content strategy in 2022 and maximise organic conversions, this post is for you.
Is your practice able to offer Ritz-Carlton patient service?
Want better ratings, reviews and more referrals? You may not have a 5-star facility, but you can offer 5-star patient service.
Five essential steps to grow a profitable healthcare practice
Here’s a marketing system where referrals drive happy customers back to the top of the sales pipeline. As a bonus, you’ll reduce your overall marketing costs.
Does your vision correction practice need a Fractional CMO?
A fractional CMO is an answer if you're ready to take your vision correction practice to the next level. But having a role like this in your practice isn’t for everyone. If you genuinely want to scale and are prepared to hand over the marketing reigns to a seasoned marketing leader, then it might be for you.
Three ways practices can change the game
3 fundamental insights will help you become the most attractive option in your market. In this podcast, Rod Solar and Laura Livesey share three surprising ways to position at your offer, competition, and yourself.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK