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Why every practice owner should own their domain name and website
Most practice owners are not experts in domain registration, website development or contract law. As a result, they often don't realise that they're signing away their domain name and website ownership when they make their final payment to the website developer.
How to run world-class first appointments
In this audio podcast about how to run world-class consultations, Rod Solar plays the part of the clinic team with Laura Livesey playing the part of the patient. They run through a demonstration of what a world-class first appointment should look and sound like to increase the likelihood of converting appointments into patients.
What does every LASIK patient cost you? (Patient CAC)
If you want to measure how well your LASIK marketing campaigns are doing, start tracking how much it costs to acquire a new patient.
Are eye surgeons at risk of being sued over website accessibility?
US doctors and surgeons have seen a significant uptick of lawsuits against them for not making their websites accessible to people with disabilities. How to improve your website accessibility to reduce your risk of lawsuits.
Your private practice runs like an aeroplane
Your practice is a machine that makes money. It has six parts. It's easy to crash. It's also easy to get right if you build it the right way. A visual metaphor helps you to understand its parts. When you have a picture of a healthy business, you can compare that standard to your own. That metaphor will help you build yours the right way. In this post, discover how your private practice runs like an aeroplane.
Happy employees equal happy patients and more profit
Healthcare leaders used to think employee engagement was a “nice to have” and would underinvest their time and money in these initiatives. Engagement is actually an enabler of a practice’s most important goals and has predictable ROI. Start engaging your team with social-emotional skills training, recognise your team members at least once a week and build trust with quarterly Rocks.
Discover the latest insights and innovations from LiveseySolar
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
