Free advice to help you grow & scale your vision correction business
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Practice owners can’t do it alone
Practice owners should either partner with a full-time Managing Director or get physician CEO education to prepare them to lead. But even physician CEOs need help. Every leader needs to surround themselves with a team of leaders who can help them work ON the business, not just IN the business.
Don’t make your website visitors think!
What is the ONE thing I recommend to web designers creating websites for vision correction practices that’s more important than anything else? Your aim with your website is not to be “creative”. Your purpose is to achieve your goal. For vision correction, your goal should be to convert visitors into leads. Here’s how…
The Top 10 myths of eye surgery marketing
We all know about the many myths and misconceptions surrounding laser eye surgery. But, we shouldn’t be surprised that so many persist. After all, your patients aren’t laser eye surgeons. Similarly, you are likely not a professional marketer. So, it’s only natural that you would have many myths and misconceptions about an unfamiliar subject. So, we thought we’d reflect on the many myths and misconceptions we’ve observed in laser eye surgery marketing. Many of these may be stopping you from winning.
3 steps eye surgeons must take to choose the best marketing partner
What are the three steps you need to take to find a suitable marketing partner? I think the first step is you need to figure out if that partner shares your values by subscribing to their free content. Then you should get some kind of assessment from them. Finally, have a chat to see if you are compatible.
Eye surgeons, clinics and hospitals: Why choose LiveseySolar?
The clients that get the best results with us are those that share our values. In this post, we articulate our five values and demonstrate how embodying these enables both us and our customers to be more successful in their endeavours.
Apply the secrets of successful dating to LASIK marketing
The Customer Value Journey delivers what every practice needs… a predictable flow of patients from scratch. Why? Because it follows the established stages of intimacy that all humans observe. We’ll share it with you by applying the secrets of successful dating to LASIK marketing!
Discover the latest insights and innovations from LiveseySolar
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
