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How do gender communication differences impact sales?
How do gender communication differences impact sales? Men and women, whether they are salespeople or non-salespeople, tend to communicate using different styles and strengths. They will also usually generate sales results in ...
Which part of the sales process do technicians and professionals have the most trouble with?
Which part of the sales process do technicians and professionals have the most trouble with? Non-salespeople are being asked to sell more and more in the professional services world. As ...
As a professional how does your approach to having to sell stuff (sigh) impact your career?
As a professional how does your approach to having to sell stuff (sigh) impact your career? Non-salespeople are being asked to sell more and more in the professional services world. ...
What are the top sales tips for non-salespeople who have to sell?
What are the top sales tips for non-salespeople who have to sell? If you’re a business leader, entrepreneur, manager, professional, consultant, customer service associate, or really anyone who ...
How to stop wasting time with prospects that can’t or won’t say yes
How to stop wasting time with prospects that can't or won't say yes A few weeks ago we polled you with a single question: As a non-salesperson, you still ...
5 top tips to thrive under pressure and hit your sales goals
The most useful thing you can do to manage the pressure you feel is to reframe it as the illusion that it is. Here are 5 tips to do it...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































