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The Important Role of Courage in Developing the Hidden Sales Leaders in Your Organisation
The Important Role of Courage in Developing the Hidden Sales Leaders in Your Organisation There are sales leaders everywhere in your organisation at every level. Often you can’t see them. ...
Why it’s critical for team members to show leadership from the beginning of every sales interaction
Why it's critical for team member to show leadership from the beginning of every sales interaction The sales process can be compared in many ways to a guided hiking trip. ...
Do you call your clients customers, guests or patients?
Do you call your clients customers, guests or patients? Words are more than just representation of how we think. They also shape how we think. I was delivering ...
Rod Solar reveals practice building secrets gained over a decade of growing healthcare organisations at ESCRS 2013 Practice Development Weekend
Rod Solar reveals practice building secrets at ESCRS 2013 Practice Development Weekend We decided to get practical at the ESCRS Practice Development Weekend in Frankfurt by revealing the very best business ...
Head Versus Heart: Why Emotion is More Powerful than Logic
Head Versus Heart: Why emotion is more powerful than logic One of our longest-standing philosophies here at LiveseySolar is that when people are making buying decisions, emotion is ...
4 Reasons Why Continuous Communication Skills Training Is Necessary
4 Reasons Why Continuous Communication Skills Training Is Necessary While it’s clear that one-off training can have impressive results we recommend a long-term approach for the following reasons: Most training ...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































