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Don’t just guess, test – how we test what works best on websites
Analytics isn’t enough. Conversion Rate Optimisation aims to continuously and iteratively tweak what you do to improve to get better results. Small changes can make a massive impact on the overall outcome. These outcomes can have a significant effect on your business goals.
What does LiveseySolar do & why do we do it?
We could have chosen many things to do and whom to target with those services. However, we chose refractive surgery marketing for some specific reasons, and we share them in this post.
Bungling phone inquiries may be causing you to lose out on new patients
Is your telephone reception failing your practice? Learn how to improve your telephone reception practices to convert more callers into first appointments.
What’s the LiveseySolar difference?
There are over 500,000 marketing agencies in the world - what makes LiveseySolar different from any other digital marketing agency? In this post, we share those differences.
How eye surgery marketers should name cataract surgery options
As cataract surgery evolves, surgeons are calling different options by all sorts of names. Here's my advice on how to best name cataract surgery options in your practice.
How to expand your laser eye surgery market
In this post, Laura Livesey discusses how you can grow your practice with patient avatars. Learn more...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK